ABOUT THE PROJECT
As a Marketing Specialist for the online yoga platform Yoga International, I was responsible for the course creation and email marketing to non-members. This included copywriting and designing emails for 800,000-1,000,000 email subscribers, creating the landing pages for the courses in HubSpot, conceptualizing and creating the courses themselves in the Contentful CMS, and analyzing metrics in Google Analytics for content strategy. I created around 50 courses, and saw an influx in paid signups by 73%.
Warm Leads of Yoga International